I really believe that having a transparent and structured design process really adds value to a service. On this part,
I break down my design process for you to better understand the processes that are being taken to come up with a design that will surely empower your business.
I break down my design process for you to better understand the processes that are being taken to come up with a design that will surely empower your business.
01 Research
So, once you share your design brief and moodboard with me, I dive right into understanding what you’re envisioning. Then, I do some research to get a solid grasp of your brand’s challenges, checking out your industry, competitors, and who your audience is.
02 Brainstorming
After that, it’s brainstorming time! I just start jotting down as many ideas as I can, really fast and without worrying about perfection. Once I feel like I’ve gotten everything out there, I go back through and pick out the gems that we can explore further.
03 Ideation
From the brainstorm, I’ll choose three ideas that really stand out to me. I’ll redraw them multiple times to see how they can evolve. Once I have some refined sketches, I take them to the computer and start making digital versions.
04 Presentation
When the design is ready, I create some mock-ups to show you how it’ll look in real life. I’ll also put together a detailed presentation explaining my thought process and decisions.
05 Revision
I’ll take your feedback and make any adjustments you need. If we need to make big changes, I’ll put those in another presentation for clarity. Once you’re thrilled with everything, I’ll work on any other materials we agreed on, like brand guidelines or packaging. We’ll keep in touch until all the details are just right, and then you’ll be all set to launch your brand!